IT Innovation showcases technology to US broadcasters and film-makers

Some of the world’s leading broadcasters, film-makers and television equipment manufacturers visited the IT Innovation Centre’s technology showcase at the National Association of Broadcasters exhibition held last month in Las Vegas.

Representatives of CBS, Turner Broadcasting System, TV Globo, Nickelodeon, Disney and Pixar Animation Studios learned how IT Innovation’s expertise in cloud computing, workflow management and content preservation is helping the industry tackle some of its hottest challenges.

"American broadcasters are grappling with just the same issues as those here in Europe", commented IT Innovation Centre Media Group manager Paul Walland. "Complex multicentre digital production demands new planning and workflow management tools, while the need to store vast quantities of high-bandwidth HD and 3D footage are stretching broadcast archives to breaking point."

IT Innovation’s Media Group already has an enviable reputation in the UK broadcast industry for delivering relevant, high-quality, rapidly exploitable R&D. They are now keen to forge new transatlantic R&D partnerships. "Our location on the NAB International Technology Park, alongside other world-class academic and industrial research groups, was a fantastic place not only to develop international exploitation opportunities for our current projects like MUPPITS, but also to kick-start exciting new collaborations", said Paul.

IT Innovation is an applied research centre advancing a wide range of information technologies and their deployment in industry and commerce. It is part of the School of Electronics and Computer Science at the University of Southampton. The group researches, develops, architects, engineers and integrates innovative IT systems.

For further information contact Joyce Lewis; tel.+44(0)23 8059 5453.