The University of Southampton

Bar Analytics taps into success with Royal Academy of Engineering

Published: 
23 September 2016
Illustration
Marc de Vos

An Electrical and Electronics Engineering PhD student, Marc de Vos, has won the People’s Choice Award at the 2016 Launchpad Competition from the Royal Academy of Engineering’s Enterprise Hub.

The Enterprise Hub harnesses the expertise, insight and networks of Academy Fellows to support the country’s most promising engineering entrepreneurs. The Launchpad Competition is aimed at aspiring technology entrepreneurs in the UK aged 16-25.

At a prestigious events in London last might, Marc pitched his business proposal – Bar Analytics – to a panel of judges including Professor Andy Hopper CBE FREng, Chair of the Judging Panel –and head of the University of Cambridge’s Computer Laboratory. The People’s Choice Award was open to public voting and Marc fought off competitors to win with Bar Analytics – an easy-to-use, real-time tool to monitor beer flow in pubs.

Beer breweries and pub chains currently have no way of tracking the quality of their product, or how fast it is selling in real-time, once it has travelled from brewery to bar tap. Bar Analytics is a revolutionary technology that uses internet-connected sensors to automatically analyse the temperature, flow or liquid type of beer at the point-of-sale and upload the data to remote servers. This gives companies a 24-hour real-time overview of whether product quality is fluctuating and also sales of each drink around the world.

The technology enables breweries to track the performance of marketing campaigns as they happen, remotely monitor whether lines are being correctly cleaned and stored at the right temperature, and accurately predict when they need to deliver extra stock – so your favourite beer will always be on tap.

It will give companies a full-spectrum overview of the sales and quality of each line which they can later use to optimise their marketing and stock delivery strategy.

Marc’s company already has three orders from Tank Beer and is preparing a trial unit for one of the world’s largest breweries. The startup aims to take the global beer industry by storm and further develop the product for other remote monitoring applications.

Find out more: Read more about Marc Watch Marc’s Bar Analytics video Discover more about Bar Analytics

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