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BluScreen
(this project has ended)

BluScreen Logo
BluScreen Logo
BluScreen
BluScreen
Copyright: Terry R. Payne

Within a ubiquitous environment, market-based approaches can be used to select the most appropriate material for a public display, depending on factors such as the audience's preferences and diversity of interest. Likewise, strategies used by agents to compete for customer attention should strive to be rational, based on contextual observations of user-preferences within the local environment, and should include a reward mechanism based on audience responses. Ubiquitous devices such as bluetooth-enabled mobile phones, can be used to uniquely identify and detect the presence of individuals within a localised environment, without the need for deploying bespoke hardware. BluScreen, developed by Dr Terry R. Payne at the University of Southampton, is an auction-based framework for presenting consumer advertisements is described, whereby agents (representing consumer advertisements) can compete for consumer attention, where consumer interest is determined through observations of ambient bluetooth activity.

Presentations...
Slides presented at the European Conference of AI, Aug 2006

In the Press...

Homepage: http://blumountain.ecs.soton.ac.uk/~bluscreen/index.php
Type: Normal Research Project
Research Groups: Intelligence, Agents, Multimedia Group, Grid and Pervasive Computing Group
Themes: Agent Based Computing, Pervasive Computing and Networks, Human Computer Interaction
Dates: 1st July 2005 to 1st July 2008

Relevant Links

Funding

  • Department

Principal Investigators

Other Investigators

  • Matt Sharifi
  • Etty David
  • Heather Packer
URI: http://id.ecs.soton.ac.uk/project/352
RDF: http://rdf.ecs.soton.ac.uk/project/352

More information

Associated Publications

Number of items: 5.

Karam, M., Payne, T. R. and David, E. (2007) Evaluating BluScreen: Usability for Intelligent Pervasive Displays. In: The Second IEEE International Conference on Pervasive Computing and Applications (ICPCA '07), July 26-27, Birmingham, UK. pp. 18-23.

Rogers, A., David, E., Payne, T. R. and Jennings, N. R. (2007) An Advanced Bidding Agent for Advertisement Selection on Public Displays. In: Sixth International Joint Conference on Autonomous Agents and Multiagent Systems (AAMAS-07), Honolulu, Hawaii, USA. pp. 251-258.

Payne, T. R., David, E., Jennings, N. R. and Sharifi, M. (2006) Auction Mechanisms for Efficient Advertisement Selection on Public
Displays (Extended Abstract). In: Fourth European Workshop on Multi-Agent Systems, 14-15th December, Lisbon, Portugal.

Payne, T. R., David, E., Jennings, N. R. and Sharifi, M. (2006) Auction Mechanisms for efficient Advertisment Selection on Public Display. In: European Conference on Artificial Intelligence, August 28th-September 1st 2006, Trentino. pp. 285-289.

Payne, T. R., Sharifi, M. and Belecheanu, R. (2005) Ontologies for Tracking Ubiquitous Interest. In: International Semantic Web Conference (ISWC).

This list was generated on Mon Mar 22 01:03:41 2010 GMT.

Publications included from http://eprints.ecs.soton.ac.uk/view/projects/352.include.