Market Blended Insight
(this project has ended)

MBI is a project with a clear objective of making a significant performance improvement in UK business to business (B2B) marketing activities in the 5-7 year timeframe. The project plans to aggregate a broad range of business information, providing unparalleled insight into UK business activity and develop rich semantic search and navigation tools to allow any business to 'place their sales proposition in front of a prospective buyer' confident of the fact that the recipient has a propensity to buy.

Type: Normal Research Project
Research Group: Intelligence, Agents, Multimedia Group
Themes: Web Science, E-Business Technologies, Knowledge Technologies
Dates: 1st November 2006 to 30th January 2010

Relevant Links

• International Semantic Web Conference 2008 paper

Keywords

• Marketing
• Semantic Web
• Web Application

Partners

• ParcelForce Worldwide, 3M, pH Group
• British Gas Business
• AXA

Funding

• DTI

Principal Investigators

• Nigel Shadbolt FBCS FREng
• Dr Nicholas Gibbins
• John Darlington

Other Investigators

• John Darlington
• Dr. Manuel Salvadores
• [hidden]
• hsmi
• Bene Rodriguez-Castro