The University of Southampton

Data Stories: Engaging citizens with data in a post-truth society

Data Science / Big Data, Open & Linked Data
EPSRC (EP/P025676/1)

In the post-truth society we live in, experts must find novel ways to bring hard, factual data to citizens. Data must entertain as well as inform, and excite as well as educate. It must be built with sharing through social channels in mind and become part of our everyday activities and interactions with others. Data Stories will look at novel frameworks and technologies for bringing data to people through art, games, and storytelling. It will examine the impact that varying levels of localisation, topicalisation, participation, and shareability have on the engagement of the general public with factual evidence substantiated by different forms of digital content derived and repurposed from a variety of sources. It will deliver the tools and guidance that community and civic groups need to achieve broader participation and support for their initiatives at local and national level, and empower artists, designers, statisticians, analysts, and journalists to communicate with data in inspiring, informative ways.

Primary investigator

Secondary investigators


  • BBC
  • Edelman
  • Full Fact
  • House of Commons
  • MundoJumbo Ltd
  • Office for National Statistics
  • Open Data Institute
  • Represent

Associated research group

  • Web and Internet Science
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